Comments: Book has some overall wear. Cover and pages contain some light dirtiness / soiling. Dust jacket has some wear mainly on the edges.
Publication Date: 2004
Publisher: Phaidon Press Limited
Warren Berger explores the structure and organisation of the advertising industry and its evolution over the past 30 years in this heavily illustrated volume. The author explains how the industry has attained its current important status.Berger, Warren is the author of 'Advertising Today', published 2004 under ISBN 9780714843872 and ISBN 0714843873.