4288265
9780844235066
Advertising Reach and Frequency: Maximizing Advertising Results Through Effective Frequency - Colin McDonald - Hardcover - 2nd edition
by McDonald, Colin
369689
About this item
- Condition: Good
- Provider: StVincentCharity Contact
- Provider Rating: 95%
- Ships From: Eugene, OR
- Shipping: Standard
- Comments: Hardcover This item shows wear from consistent use but remains in good readable condition. It may have marks on or in it, and may show other signs of previous use or shelf wear. May have minor creases or signs of wear on dust jacket. Packed with care, shipped promptly.
Product details
- ISBN-13: 9780844235066
- ISBN: 0844235067
- Edition: 2
- Publisher: NTC Publishing Group
AUTHOR
SUMMARY
Presents leading-edge discussion and analysis of advertising reach and frequency and its effects. This classic study also corrects misconceptions and provides you with practical guidance on how best to use media to your company's advantage.McDonald, Colin is the author of 'Advertising Reach and Frequency: Maximizing Advertising Results Through Effective Frequency - Colin McDonald - Hardcover - 2nd edition' with ISBN 9780844235066 and ISBN 0844235067.
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