279955
9780137228690
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Exceptionally real-world in focus with examples, issues, and applications interlaced throughout this best-selling introduction to both the theory and practice of advertising provides important insights into how advertising is done, who does it, and the critical questions that must be resolved.Wells, William is the author of 'Advertising Principles & Practice' with ISBN 9780137228690 and ISBN 0137228694.
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