5370695

9780796921833

Advertising in the News Paid-for Content and the South African Print Media

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  • ISBN-13: 9780796921833
  • ISBN: 0796921830
  • Publication Date: 2007
  • Publisher: Human Sciences Research Council

AUTHOR

Hadland, Adrian, Cowling, Lesley, Tabe, Bate Felix Tabi

SUMMARY

Exposing how the editorial content of magazines is shaped by those with buying power, this informative monograph challenges the tendency of the general public to believe that everything that appears in print is the truth. Highlighting issues of editorial integrity, profitability, media ethics, trust, and the consolidation of democracy in South Africa, this study looks at the strategies employed to develop paid-for content and explains the consequences this has on both journalism and the readers at large.Hadland, Adrian is the author of 'Advertising in the News Paid-for Content and the South African Print Media', published 2007 under ISBN 9780796921833 and ISBN 0796921830.

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