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51044618

9781292056487

Advertising & IMC: Principles and Practice with MyMarketingLab, Global Edition

Advertising & IMC: Principles and Practice with MyMarketingLab, Global Edition

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Product details

  • ISBN-13: 9781292056487
  • ISBN: 1292056487
  • Edition: 10
  • Publication Date: 2014
  • Publisher: Pearson Education Limited

AUTHOR

Sandra Moriarty, William D Wells, Nancy D Mitchell

SUMMARY

Sandra Moriarty is the author of 'Advertising & IMC: Principles and Practice with MyMarketingLab, Global Edition', published 2014 under ISBN 9781292056487 and ISBN 1292056487.

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