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9780761941903

Advertising Consumer Subjectivity in Modern and Postmodern Times

Advertising Consumer Subjectivity in Modern and Postmodern Times
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Product details

  • ISBN-13: 9780761941903
  • ISBN: 0761941908
  • Publisher: SAGE Publications, Limited

AUTHOR

Odih, Pamela

SUMMARY

How does advertising position itself in consumer culture? In what way does it 'create' desire and wants? This text produces an introduction to advertising culture.Odih, Pamela is the author of 'Advertising Consumer Subjectivity in Modern and Postmodern Times' with ISBN 9780761941903 and ISBN 0761941908.

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