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9780761941538
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This detailed and insightful text explains how advertising comes to cast its shadow over contemporary consumer culture. Case examples are used to illustrate the power of advertising to portray brand 'personalities' in terms that resonate with consumers across many cultures.Hackley, Chris is the author of 'Advertising and Promotion Communicating Brands' with ISBN 9780761941538 and ISBN 0761941533.
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