272753
9780742527249
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Arthur Asa Berger is professor emeritus of broadcast and electronic communication arts at San Francisco State University, where he taught from 1965 until 2003.Berger, Arthur Asa is the author of 'Ads, Fads, and Consumer Culture Advertising's Impact on American Character and Society', published 2003 under ISBN 9780742527249 and ISBN 0742527247.
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