2065570
9780674016347
Kirp looks at a powerful trend in academic life in the USA - the rise of business values and the belief that efficiency, immediate practical usefulness and marketplace triumph are the best measures of a university's success.Kirp, David L. is the author of 'Shakespeare, Einstein, and the Bottom Line The Marketing of Higher Education', published 2004 under ISBN 9780674016347 and ISBN 0674016343.
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